WHAT'S NEW

• New Logo

• New Positioning Line

• New Newsletter Name and Look.

NEW LOGO IDENTITY LAUNCHED!

ABC is excited to launch an updated corporate identity package for their growing group of companies. This website is an extension of this new identity. As a growing company ABC wanted a way to link their corporate identity from company to company while conveying the following corporate qualities:

• longevity and strength
• future and growth
• community and environment
• and finally, relationship.

Many logos were drawn up, but in the end the logo icon used in this site and shown at the side was chosen for the following reasons.

LOGO RATIONALE

The large red box is a graphic depiction of ABC’s current red recycling containers. These containers are probably the most visible physical icon of ABC’s local business with its clients. Adding the globe to the red box takes the logo beyond local to global representing both the brokerage and the current “greening” trend in the world.

LOGO FLEXIBILITY

Simply by changing the colour of the globe from company to company ABC has created an integrated family of logos. The visual remains basically the same but the colour creates an instant distinction. This simple change will allow ABC the flexibility to add new companies and give them an integrated but distinct look which in turns creates a strong brand.